LYTRO ILLUM is a light field camera and software platform designed to redefine the way we portray the world around us. Harnessing the full power of the light field, the LYTRO ILLUM gives creative pioneers a unique way of capturing visual experiences — not as a static cross-section of reality but an interactive window into their world through Light Field Photography.
Design of the Illum ecosystem started here, with a core brand expression. The main goal was to keep the interfaces intuitive and clean, giving the user what they need when they need it. The broad rollout includes camera UI, multi-platform desktop software, iOS apps and a web player.